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Predict outcomes before spend in adwords
Filed Under (Adword) by sctai on 28-08-2008
Predict outcomes before spend in adwords
Put on Google Goggles, the only software tool that lets you see Web sites through Google’s eyes… and minimize Adwords bid prices to such low levels, it’ll feel like the Google Cash days of 2006 are back
Read the story of a software tool that shouldn’t even exist because it does the seemingly impossible: It can tell you in advance, before you spend a penny on Adwords advertising, how well your campaign will fare!
By: Amish
Why is Google Goggles a big deal?
Well, they all said “creating a tool like Google Goggles is impossible.” (When my buddy Jörg came up with the idea, I was even one of them, if ever so briefly.)
Google Goggles – the tool that almost wasn’t going to be released at all, because it’s “too powerful?”
Imagine a scenario where you get up one morning, log into your computer, and find an affiliate offer that you like, at any of the affiliate networks (let’s use ClickBank as an example).
Let’s say you feel like promoting “Blue Widget 2000″ today.
Imagine further, you could just log into Google Adwords, and bid on all the “Blue Widget” keywords there are, to your hearts delight, for prices from 5 cents to 20 cents per click.
This exactly is how Adwords once worked:
* Identify a profitable market
* Buy some keywords in Adwords and write a solid ad
* Send all traffic to a landing page supplied by an affiliate network
Making money was easy… until 2006, when the Google Slap ruined it for many of us!
Google introduced the Quality Score system in 2006… also known as the “Google Slap”
The Adwords system would, from here on out, judge the “user experience” of your site with an automatic robot that evaluates your site, before any bid prices are revealed to you.
* If the Google bot thinks your Web site delivers a “good user experience”, you pay low, low bids, around 5 cents, sometimes less
* If it thinks your site looks “salesy”, “spammy”, or “scammy” (whatever that means in Google’s opinion), you get slapped with $5 or $10 bids… essentially, it’s Google’s polite way to say “we don’t want your business”
But bids around 5 cents are still possible…
But how would an advertiser ever know in advance what constitutes a “good user experience”? Most advertisers simply don’t know to this day. The reality is, Adwords advertising has become so complex and painful that only a select few insiders can even manage to keep Google’s QS system in check.
But thousands of followers of the “Google Cash” method lost their livelihood… (at least those who didn’t want to obtain a Ph.D. in Googleism just to give Google some money)
The Google Slap happened to Larry and me.
We lost it all a couple of years ago. Up to $4,000 a day in positive, Adwords-generated cash flow. Imagine making millions when you go to bed, and making nothing when you wake up the next morning. That’s literally how it was for us.
But what if there was a set of tools to determine in advance if your campaign was going to match Google’s expectation of a “good user experience”?
What if you could avoid getting slapped ever again?
“It can’t be done,” I said to my buddy Jörg when he came up with the idea. “A tool that completely reverse-engineers the secret algorithms of the Google Bot? Impossible.”
Granted, since we got slapped hard in 2006, Larry and had I recovered. We had already reverse-engineered Google’s “slap algorithm” in our heads. 36 months of trial-and-error will teach you some skills…
…the problem was, all that knowdlege was stored in our brains as “skills”, “rules of thumb” and even “hunches”.
We intuitively knew what constituted a site with “good user experience” vs. a site that gets “slapped” with $5 or $10 minimum Adwords bids. Whenever he sat down, Larry would just design a site that wouldn’t get slapped, without even thinking about it.
But that wasn’t enough. Our friends, clients, and customers needed something better than general rules and good advice. They needed the exact tool that Jörg suggested… software to predict the Adwords Quality Score in advance!
Our PPC software geniuses Matt Trainer and Jeffery Mandrake ran with the challenge.
Today, you can download millions of dollars worth of Adwords experience, condensed into one software bundle… Google Goggles.
Put on those Goggles and see your campaign through Google’s eyes, before you spend a penny
Good user experience? Bad user experience? See your Adwords campaign through Google’s eyes and know before you go!!
(By the way, you’ll want to avoid “the slap” at all cost because it can ruin both your Web site’s domain name, and your entire Adwords account!! So beware.)
As soon as Matt and Jeffery finished a beta version of Google Goggles, we selected some of our best clients to give it a thorough workout.
These are people like you, who have been struggling with making money online “the manual way” for years.
Now… about Google Goggles‘ “weird” ability to push your competitors out of their own markets…
Put on your Goggles to determine the Quality Score of your (hopefully) clueless competitors—when you see an opening, you can invade their markets!
You saw it in the video above… it’s part of our daily process to run Google Goggles against our competitors’ campaigns. You must do the same and will know instantly whether they’re doing a good job (few), a so-so job (more), or a horrible job (most).
Don’t be intimidated any more when you see 10, 20 or 30 advertisers in your market, cluttering the right-hand-side result of Google when you search for your keywords. Most competitors are “easy pickens” for those who own Google Goggles.
Examine each competitor’s ad, one by one, and crack the biggest secret that Google has been withholding from us all along: How much exactly are your competitors paying?
Well, even Google Goggles can’t give you that information to a penny, but it can tell you whether their Quality Score is good, mediocre and horrible.
for more information pls visit
www.putonyourgoggles.com


